There are two different kinds of sales promotion: consumer sales promotion and trade sales promotion. Consumer sales promotion is sales promotion activites targeting the ultimate customer, and trade sales promotion is sales promotion activities targeting a marketing channel member, such as wholesaler or retailer. Tiffany & Co. more often is involved with the second of the two types of sales promotions. While Tiffany's is involved in sales activities dtargeted to customers, very seldom does the company offer promotions such as coupons, rebates, or premiums. More often, Tiffany & Co. relates to trade sales promotions. They mostly do this in terms of Tiffany & Co. retail. With their many store locations along with Tiffany & Co. outlets, the company is able to promote sales through their stores.
As mentioned before, personal selling is of high importance to Tiffany & Co. They consider building a relationship with their customers as a priority. This would be a example of relationship selling. Each salesperson that works at Tiffany's follows a sales process when selling their products. This process allows the salesperson the maximum possible of making their sale. One part of this process that Tiffany & Co. really takes into consideration is following up. After a purchase is made the company allows customers to come in at any point for any sort of problems, adjustments, or even cleanings. For Tiffany's, it isn't just about making sales to get the money, to them it is really about customer satisfaction.
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