Chapter 17: Advertising and Public Relations

Communication plays an enormous role in marketing. By using tactics such as promotion and advertising, companies are able to inform consumers of products in order to create sales. Advertising is a key factor in the success of many companies. Without advertising, it may be difficult for a company to get their name out and draw in consumers. Types of advertising often used are billboards, ads in newspapers or magazines, commericials on the television or radio, etc.Tiffany & Co. often advertises with billboards and posters, as well as a few commericals.




Here is one of Tiffany & Co.'s Billboards

Personal selling is a big deal to Tiffany & Co. Personal selling is a purchase situation involving a personal, pais-for communication between two people in an attempt to influence each other. Sales associates that work at Tiffany & Co. are trained in a way that allows them make maximum sales. Knowing the product they are selling as well as, in a way, being persuasive are factors that can help sell their products.
In my opinion Tiffany's uses institutional advertising. Very seldom do they advertise for a particular item, rather they promote the entire company.