Chapter 7- Business Marketing

      While the main purpose of Tiffany & Co. is customer consumption, another aspect of the company is business marketing, or the marketing of goods and services to individuals and organizations for purposes other than personal consumption. Tiffany's uses some business-to-business commerce, mainly ith other retail stores to expand their sales. Their website also allows a lot of other business marketing. A concept known as stickiness is used to measure a website's effectivness by multiplying the frequency of visits by the duration of a visit by the number of pages viewed during each visit. Despite being numerous Tiffany & Co. locations to shop at, the company's website still makes up for a large amount of the profits. Many business like aspects including any major equiptment, accessory equiptment, raw materials, etc. make up the many elements that make the business marketing of Tiffany & Co. a success.